Smart, witty, concise and opinionated. ‘Tyma, as she’s fondly called by friends and family, has successfully carved a niche for herself in matters of national interests and has had several years of experience in the forefront of Nigerian politics.

She had her first degree at Obafemi Awolowo University, Ile Ife before proceeding to the University of Ilorin for Masters in Business Administration.

Fatimah Oyelami has worked with several brands, individuals and politicians and on a wide range of campaigns and projects within and outside Nigeria.

Fatimah is a trained Communications and PR Strategist by the International School of Communications, UAE.

• Tell us about your career path before starting MsTyma Media?

Before MsTyma Media, I worked as a media aide to a former commissioner in Oyo State, after which I worked as a member of Ogbeni Rauf Aregbesola’s campaign team in 2014, then I had my MBA and worked with a few election campaign teams.

• What is your favourite type of project?

Political projects are my favorite because it’s an opportunity to relate with people from diverse backgrounds, hear from them, know what they want and then decide how to promote my clients.

• What are the qualities a good digital media strategist should have?

A good media strategist must know how to generate content and what to do with it.  Intelligence and diligence are key strengths you must develop. You must also have a very capable and strong team who are ready to always deliver quality service.

• What challenges you the most about working in the political space?

Negative feedbacks about my clients, it pushes me to work harder than I normally would. If I have a client whose public image has taken a hit, the first and most important thing for me would be how to get the target audience to like him.

• What advice would you give someone looking for a job in your field?

Be Consistent and diligent.